1. Prepare by lowering DNS TTL for your domains (`matrix.DOMAIN`, etc.), so that DNS record changes (step 4 below) would happen faster, leading ot less downtime
6. Run `ansible-playbook -i inventory/hosts setup.yml --tags=setup-system-user`. This will create the `matrix` user and group on the new server
7. Because the `matrix` user and group are created dynamically on each server, the user/group id may differ between the old and new server. We suggest that you adjust ownership of `/matrix` files manually by running this on the new server: `chown -R matrix:matrix /matrix`.
8. Run `ansible-playbook -i inventory/hosts setup.yml --tags=setup-all,start` to finish the installation and start all services